ABSTRACT

All networks have a “feel” that derives from the complementary interplay of the people who participate in its conversations and the places and spaces they occupy. To characterize a network by its style means looking at five key factors that contribute to its uniqueness— locus, culture, interactions, orientation, and leadership—and breaking those down further into characteristic elements. As I discuss these elements in this chapter (summarized in Figure 5.1), you will begin to see themes common to creating successful networks. These style elements have a key role to play in the design of networks, which is the topic of Chapter 7