ABSTRACT

Perhaps your response was along the lines of: ‘Through experience, I’ve got a clear idea of what I would like to see happening’ or ‘The standards of work are clearly laid down’.

To control something, you need to have some way of knowing when the process is going as you want it to. The way you do this is to compare results and performance against a standard. This standard may be in your head, or it may be a measurable quantity. But unless you have a standard, you can’t control anything.