ABSTRACT
In the early days of corporate blogging, many employees who started a blog did not always have clear goals and a strategy to follow. Early corporate bloggers had seen the advantages of blogging from people writing personal blogs or from their own experiences with writing a blog. Although most businesses develop a plan when embarking on a new venture, those early company blogging pioneers just went ahead and started a blog, as they wanted to see what results would be produced from corporate blogging, and many would admit they were not exactly sure what results would be produced from blogging but decided to give blogging a try. They quickly learned that blogging allows you to easily interact and connect with an audience online about a topic, whether it is baseball, politics, or software.
