ABSTRACT
The term blogosphere does not only describe one large community of tens of millions of blogs but rather a number of smaller communities each with their own bloggers, social norms, and readership. What works for one community in terms of how you conduct blogging may not necessarily work for another community. To understand a community, a corporate blogger should assess its scope. This chapter provides an assessment of one blogging community, the automobile blogging community; to understand the process of how to assess a blogging community and how a company might use the assessment of the automobile blogging community to develop a corporate blogging strategy for their own company.
