This chapter examines a number of important strategic concepts. It begins by examining traditional approaches to planning and strategic management. Definitions of strategy are offered and different levels of strategy are explored. Strategic thinking and learning are discussed within the context of developing competence and capabilities before establishing the importance of setting strategic objectives. In turn, setting strategic objectives requires resources being applied to implement chosen strategies and appropriate performance measures developed to
evaluate strategic performance. Finally, the importance of customerfocused supply chain strategies and the concept of strategic fit are discussed within this broad framework of strategic development.