ABSTRACT
As with most things in life, entertainment was once a much less complex product, especially for television broadcasters. There were movies, a variety show, a quiz, the news, and a sports match. That was television. The accepted mantra, whether from Hollywood or Wembley, is still that ‘content is king’; if broadcasters package up the very best array of on-screen talent, then the audience will follow. Now in an age where the Internet and talk of interactivity and tele-shopping is seemingly on every broadcaster's lips, the ‘content’ rule is getting a little frayed at the edges.
