This chapter concentrates on the concept of perception and will present

studies on its various aspects. The aim is to explain the concept of per-

ception with specific reference to tourist-host contact. The relationship

between culture, social interaction and perception will be discussed. A

brief review of the concepts related to perception such as attitude, image,

attribution, stereotyping and ethnocentrism, that can also determine

tourist-host contact, will also be presented in this chapter. However,

for a full and more comprehensive review of these concepts references

will be made to various authors. Techniques for measuring perception

along with numerous studies analysing tourists’ and hosts’ perceptions

will be outlined.