Animation as you know, can be as simple as a word flashing on and off to entice you to visit a website. It can be interactive, requiring your participation to lead you to an end goal. It can be a flying logo at the end of a 20-second TV commercial to remind you of a product name or an ‘architectural walkthrough’ of, say, the 3D room you constructed after reading Chapter 3. These are common uses for animation, but at some stage you may take up the challenge of telling a story through your art.