ABSTRACT

Although most corporations have developed some aspects of each of the key areas that we have been talking about, a single broad process for avoiding corporate disasters, certainly for most stage one and stage two companies, has remained largely “unmanaged.” However, as the outside world begins to exert greater pressures on corporations to behave well—through aggressive mass media, pressure groups, legislation, regulation, and litigation—progressive companies are realizing just how imperative and strategically important it is that they develop and coordinate these four key areas, in order to avoid foolish and costly ethical or legal blunders.