ABSTRACT
Throughout this book, students have been presented with the notion that management is a complex organizational task that is made even more challenging by the dynamic nature of the sport industry. Change is both the most daunting challenge confronting management and the most promising opportunity. Change threatens to overwhelm the organization on the one hand and reveals unprecedented possibilities on the other. New competition, technology, and performance standards are just some of the changes that managers must not only anticipate, but must bring about.
