ABSTRACT
Sport and performance From a management perspective sport is a very interesting institution to study since it is both similar to and different from traditional business organizations (Smith & Stewart, 1999). Its similarities have arisen out of its relentlessdriveover the last 30years tobecomemoreprofessionally structured and managed. Large segments of sport have consequently copied the values and practices of the businessworld, and as a result players and administrators are paid employees, and strategic plans are designed. In addition, games and activities become branded sport products, fans become customers to be satisfied and surveyed, and alliances with corporate supporters are developed (Slack, 1997).
