ABSTRACT
The previous chapters have given you an understanding of your competitive external environment as well as of your internal strengths and competencies. Bringing these together allows you now to create a picture of your strategy and articulate it. This chapter will outline how the strategy can be visualized in a value creation map and described in a value creation narrative. Together, they allow organizations to make their strategic plans explicit and communicate them to everyone within the organization in order for the strategy to be executed, challenged and refined. Questions addressed in this chapter include:
Why do we need maps and narratives?
What are value creation maps and value creation narratives?
How do we create value creation maps and value creation narratives?
How do we cascade value creation maps in our organization?
How have organizations applied these tools in practice?
