Planning for the future – where are we going?

This chapter is concerned with the fundamental decisions about where the business is moving and how it will develop in the future. It forms the context and key objectives for the subsequent chapters that will focus on the specific policies and strategies (marketing, finance, personnel, etc.) which will facilitate the achievement of those objectives. In terms of the Revised Business Development Standards, it relates to Unit A2: Develop your plans for the business, and Unit D2: Take key decisions that will affect the business.