ABSTRACT
Organizations fearing the impact of innovation or believing that innovation does not apply to their arenas of activity frequently cite a number of justifications for not embracing it. They create excuses and do this, not from the perspective of what it is about their company that is preventing innovation, but as opinions about innovation itself. These views are used to refuse investment in new ideas, maintain a conservative status quo and dispel arguments supporting organic growth, and, in effect, become one of the primary barriers to innovation and progress. These innovation myths are killers of creativity, diluters of organizational capability development and often obstructions to substantial progress. Before addressing how organizations have and continue to successfully innovate, it is therefore pertinent first to dispel these myths for what they are – myths.
