ABSTRACT
Many organizations can easily highlight the problems they may have had in innovating successfully. Talk to colleagues, managers, team members or the receptionist, and they will all have an opinion on what is wrong and what needs to change. They can, with some conviction, identify where any individual organization is under-performing:
Not enough ideas
Too many projects
269Too long a development period
Too short a product life
Not enough management support
Too much interference
Not enough budget
Too few resources
Not enough innovation
Too much innovation.
