Print layout and production
DOI link for Print layout and production
Print layout and production book
Modern newspaper and magazine design can be regarded as a form of packaging by which the contents are commended to the reader. The design must successfully project the sort of content in which the newspaper or magazine specializes to the sort of market it seeks. In essence, content governs projection so the design must look to the content and readership market for its inspiration. In the newspaper field what works for a popular tabloid would be unsuitable for a town evening paper with its many neighbourhood editions, although some local papers are increasingly adopting a tabloid approach to the front page. Similarly what works for The Financial Times with its simple authority would be unsuitable for The Sunday Times with its numerous colour supplements. Magazines, either consumer or business and professional titles, are even more so designed to reflect the readership and specific interests of different segments and life-style of the population. The need to produce eye-catching designs using illustrative material, different fonts, boxes, colour, bold headlines, etc., has seen a revolution in what the readership now expects as the norm and is due in no small part to the use of digital technology.