ABSTRACT
Given the powerful opponents stacked against Philip Morris, it is not surprising that their campaign came under pressure. What is disconcerting, however, is the way that virtually no one will support the facts that Philip Morris used in the campaign. After all, some of the ingredients in cookies can cause cancer. Then again, so ‘can half the chemicals ever tested’, according to Bruce Ames, professor of Biochemistry and Molecular Biology at the University of California at Berkeley. Undoubtedly so can ETS, but not at the doses most non-smokers are ever likely to encounter. The public can understand this distinction, but until the media moralists start to respect their intelligence, sound science will continue to give way to alarmist sound bites.
