ABSTRACT
Most large organizations are interested in the forming of creative teams. The favoured approach is to take an already existing team and to make it more creative than it would otherwise tend to be. ‘Brainstorming’ pioneered this field and later ‘synectics’ and ‘lateral thinking’ added to the repertoire of means available for encouraging a flow of ideas directed towards the solving of problems. There is no doubt that the tools now exist for enabling groups to generate ideas and ideas in quantity. Where groups look prone to the overcritical proclivities of the Apollo syndrome these methods have much to recommend them.
