ABSTRACT
In the next chapter we will explore some concepts of objectives, which may be important both in the formulation and implementation of strategy. In order to do this topic justice we need first to explore some of the modern ideas about creating shareholder value. This is an important concept and the treatment given here will be partly about strategic concepts, and partly about ways of measurement which can be incorporated into objectives. The second part will be illustrated with some examples of how certain British companies are applying concepts of value-based strategy, drawing on research conducted by my colleague Sylvia Handler1 and published by Harbridge Consulting Group Ltd. I am grateful for permission to use this material, and indeed for the existence of the research which means that I can support a description of the theory with some examples of practice.
