ABSTRACT
Some aspects of the strategic planning process have already been discussed in considerable detail. In other chapters most of the essential groundwork of the strategic plan has been worked over. At this stage in the process we may assume that the company has set its objectives, defined its social responsibility, established all the assumptions on which it will base its plan, and now fully understands its own strengths and weaknesses. All this work will, as a byproduct, have provided the company with a number of opportunities for further study.
