ABSTRACT
In Chapter 14 there was a considerable discussion of the matrix (Figure 14.3) into which most strategic alternatives could be fitted. Within each sector of this matrix there are many actions that can be initiated, and these may be classified under a second list of headings on which discussion should now be turned. These are:
1 Divestment 2 Obtaining licences 3 Granting licences 4 A simple expansion approach – hiring staff
partnership broking ‘piggy-backing’ operation contract production selling own services
5 Research and development 6 Acquisition and merger 7 Alliances.
