Communication planning and implementation in the real world – case studies that will challenge your ability to really ‘do it'!

Three original case studies follow. Some facts and figures have either been omitted or amended slightly to ensure confidentiality. Otherwise they are what they seem to be – built around real companies and brands operating in the real world, today. Each sets the scene then challenges you with questions. Even if you are studying alone you can take your time to work through the questions and think about how you would tackle them.