Creating a learning culture

Senior managers are now faced with a period of ongoing change

and uncertainty given the rate of technological change and the

scope of market pressures. Irrespective of whether an organiza-

tion is currently undergoing major change, such as a merger, the

impact of the Information Revolution is beginning to be felt and

working patterns are likely to be irrevocably changed. In the

Information Society, factors of production are no longer land,

labour or capital, as in the industrial era, but knowledge. At the

heart of the Information Revolution is low-cost computing and

communication. This is enabling people to communicate extern-

ally and internally on a more extensive basis than ever before.

The speeding up of communication is changing the rules of busi-

ness, bringing new opportunities for creating value and the need

for new measures to protect existing value.