ABSTRACT
The previous chapter was concerned with the supply side of the arts–tourism relationship, from the arts perspective. This chapter continues the same theme but from the tourism perspective (the right-hand half of Figure 6.1). The tourist industry has always taken an interest in the arts but there has been a particular interest in recent years. It was seen in Chapter 5 how the ETB had expressed concern in the early 1980s about the state of live entertainment in seaside resorts. There has been little obvious concern for this since and the attention has shifted to the ‘arts’ in the wider sense and to cities and to foreign tourists coming to Britain.
