ABSTRACT
In this book we feature new ways in which you can use your present facilities to increase cash flow, boost promotion, invigorate personnel, and refine financial planning. The idea is to give you additional motivation and new insights that can help you remain profitable through the experiences of your peers. It is my contention that virtually every problem a professional audio services provider faces has been faced before. To paraphrase Timothy Leary: “Things change so rapidly in this industry that nothing stays the same except change itself.” The best solution, to me, is to be able to communicate with other sophisticated professional audio studio owners to learn how they fixed any given situation that you find yourself faced with and perplexed by. One does not have to reinvent the wheel with each new crisis that appears. That said, let's get on with it.
