ABSTRACT
I've believed for many years that it's smart for audio professionals to attend the annual National Association of Broadcasters (NAB) convention—because audio, video, and broadcasting are intertwined, and each industry feeds the others. With all of the major audio, video, radio, and TV broadcast and ancillary industries represented in one location, NAB is many times larger than AES and usually held in Las Vegas at two convention locations. Browsing the show to see what makes other industries flourish is a valuable experience that might alert you to new business opportunities for your facility. For example, the satellite dish industry is represented there with an outdoor football-field-sized “farm” with dishes of all sizes, both stationary and portable. This offers you the opportunity to find out the latest product/format trends and costs for uplinking and downlinking sound and picture, which is becoming more and more a part of the growth of our global audio industry.
