ABSTRACT
It is important to remember that a television programme is an audiovisual experience. This means that the whole thing must be thought out in both sound and picture. Programmes will not work if either is thought of in isolation. It is never a success to try and fit sound to existing pictures or pictures to existing sound. The only exception to this is possibly the pop video where the song exists first, then pictures are fitted to reflect the mood or theme of the song. Sometimes this works reasonably well, but attempting it is a specialist skill.
