ABSTRACT
In Chapter 1, we explored twenty-five reasons why a company would choose to enter into the international marketplace. Most companies will eventually decide to take that step, but going international is not for all companies. This brief chapter explores five basic reasons why a company will choose not to go international, or at least delay that decision until conditions change. These five reasons are: internal resource constraints; inexperience constraints; limited international opportunities; dispersion of corporate focus; and trade restrictions that make international business difficult, or impossible.
