ABSTRACT

Almost all large grocery chains and department stores must be global companies because they acquire rights to market and sell the products of many countries. This is equally true for the Japanese car dealer in Uruguay and the holder of a McDonald's franchise in France. These companies require many of the international skills defined in Chapter 3. They must choose employees and agents with global savvy. They will be involved in negotiations across borders. They will have to adjust to currency and global financial changes, and they will carry the international name and prestige of the company they represent.