Unit 10 Customer service and customer care

This unit develops the customer theme from Unit 1 and focuses on how customer communica-

tions are a vital part of good customer care and customer service.

The unit covers indicative content areas 5.1-5.5 of the syllabus. This unit also links to the

Marketing Fundamentals syllabus, in particular, with indicative content 1.1.1. and 1.4.2.