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Chapter

MANAGEMENT TECHNIQUES FOR THE MARKETING FUNCTION

Chapter

MANAGEMENT TECHNIQUES FOR THE MARKETING FUNCTION

DOI link for MANAGEMENT TECHNIQUES FOR THE MARKETING FUNCTION

MANAGEMENT TECHNIQUES FOR THE MARKETING FUNCTION

ByMike Willoughby

BookCIM Revision Cards: Managing Marketing Performance

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Edition 1st Edition

First Published 2005

Imprint Routledge

Pages 11

eBook ISBN 9780080501284

ABSTRACT

Assess the capabilities of an organization to exploit innovation and creativity in its products/services and processes

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