ABSTRACT
This book is aimed at leaders and senior managers of every type of organization, from
global companies to schools, police forces to small businesses, and will enable them to
do two things very well:
. Establish a strong set of vision and values
. Make them work in practice at all levels
The first is less important, yet absorbs most of their time on this task. Typical practice
is to spend months crafting a set of vision and values statements, communicating
them through seminars, meetings, posters, booklets, intranet and plastic cards, before
breathing a sigh of relief and getting ‘back to work’.
