ABSTRACT
Going international can be accomplished by several methods, one of which is being an importer of goods, services, or capital. A company that only imports is also an international company that must be concerned about cultural differences. They need to be savvy in negotiating across borders and, like exporters, may be involved in adapting products and services for local markets. Finally, importers need also to develop the personnel and management tools necessary to under-take international trade and finance.
