ABSTRACT
Most companies do not deal with crises on a daily basis, but managers must be prepared to handle a crisis or a serious incident when it arises. Having a crisis response plan prepared in advance, and honing your response skills in case of an emergency, may prove invaluable. The manager's role during a serious incident is no small task, and many companies will seek help from public relations consultants during times of crisis. The goal of crisis response is to retain public confidence in your company and protect the welfare of your workforce, while satisfying the public's right to know by supplying timely, honest, and accurate accounts.
