ABSTRACT
One of the most useful ways to characterize an organization's overall strategic situation is the SWOT analysis. It provides a simple framework by using four general classifications:
S: Strengths
W: Weaknesses
O: Opportunities
T: Threats
One of the most useful ways to characterize an organization's overall strategic situation is the SWOT analysis. It provides a simple framework by using four general classifications:
S: Strengths
W: Weaknesses
O: Opportunities
T: Threats