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      Chapter

      Who's Driving Your Efforts?
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      Chapter

      Who's Driving Your Efforts?

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      Who's Driving Your Efforts? book

      Who's Driving Your Efforts?

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      Who's Driving Your Efforts? book

      ByLynne Milgran, Alan Spector, Matt Treger
      BookManaging Smart

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      Edition 1st Edition
      First Published 1999
      Imprint Routledge
      Pages 1
      eBook ISBN 9780080510781
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      ABSTRACT

      The basic function of most organizations is to provide a product or service to a customer. While this sounds straightforward, many large companies have made poor strategic decisions because they have not understood the basic nature of their efforts. A question as simple as “Why are we in business?” provides a surprisingly effective framework to help make the right strategic decisions.

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