Breadcrumbs Section. Click here to navigate to respective pages.
Chapter

Chapter
Who's Driving Your Efforts?
DOI link for Who's Driving Your Efforts?
Who's Driving Your Efforts? book
Who's Driving Your Efforts?
DOI link for Who's Driving Your Efforts?
Who's Driving Your Efforts? book
ByLynne Milgran, Alan Spector, Matt Treger
Edition 1st Edition
First Published 1999
Imprint Routledge
Pages 1
eBook ISBN 9780080510781
ABSTRACT
The basic function of most organizations is to provide a product or service to a customer. While this sounds straightforward, many large companies have made poor strategic decisions because they have not understood the basic nature of their efforts. A question as simple as “Why are we in business?” provides a surprisingly effective framework to help make the right strategic decisions.