Who's Driving Your Efforts?
DOI link for Who's Driving Your Efforts?
Who's Driving Your Efforts? book
The basic function of most organizations is to provide a product or service to a customer. While this sounds straightforward, many large companies have made poor strategic decisions because they have not understood the basic nature of their efforts. A question as simple as “Why are we in business?” provides a surprisingly effective framework to help make the right strategic decisions.