ABSTRACT
The goal of every sales organization is to become a leader in its industry. Although companies strive for competitive advantage by developing unique characteristics, top-performing sales companies appear to share many similarities. For success in selling, businesses should be:
Committed to building long-lasting, mutually beneficial relationships with their customers
Efficient in their operations and constantly striving to improve efficiency
Investing heavily in research and development to exceed customer expectations
Consistently offering top-quality products and services to their customers and allowing the customer the flexibility of purchasing only specific features
Ranked as an industry leader and highly regarded by customers and competitors
