ABSTRACT
Our progress towards market-led strategic change By this stage we should have accumulated a fairly lengthy list of new things to try, and things to put right, in how our organization goes to market. The issue now is quite simple – implementation, or making it happen, for our companies and for our customers, in the real world. In an ideal world, of course, there would be no need for a chapter on implementation. It would be redundant because we would already have an innovative and sustainable market strategy bringing our differentiating capabilities to bear to deliver superior value to our customers. Oh, if only . . .
