ABSTRACT
To illustrate the point, consider the vacation decisions of a young, professional, unmarried person, living in a rented apartment in New York and having two vacation weeks to plan. The choice is wide, because disposable income is high, the time is available, distance by air is no problem for a relatively affluent New Yorker and Europe, the Far East or anywhere in North or South America are all easily accessible. This prospective travel buyer has one of the highest propensities to travel.
