ABSTRACT
In practice, apart from national tourism organizations, no individual business is ever likely to be much concerned with the whole or even many of a country’s tourist markets. They will usually be closely concerned with particular subgroups of visitors within the total market or segments, which they identify as the most productive targets for their marketing activities. National tourism organizations also find it necessary to segment the total market of potential tourists in order to carry out the specific marketing campaigns they organize, although they may have to provide facilities, such as information services, for all visitors.
