ABSTRACT
The fundamental customer demand for information and the rationale for its provision covered in this chapter will not change in the next decade. But, as the quote at the head of this chapter indicates, the means of supplying it is undergoing revolutionary technological change in 2000. The future points to information provision, at least for tour operators, becoming predominantly a matter for interactive digital television. This is a revolution driven equally by the search for waste reduction, cost savings, consumer demand for continuous access to information twenty-four hours a day, and the need to adapt to the more fluid pricing and tactical discounting regime of the early twentyfirst century.
