ABSTRACT
This chapter aims to show that the principles of marketing are fully applicable, even in a sector of the tourism industry not generally distinguished by a customer-orientated culture or by its business management skills. It focuses on managed attractions based on a wide range of natural, cultural or built resources that, either naturally or after development, have the power to draw or motivate visitors to their locations. The term ‘visitor attractions’ rather than ‘tourist attractions’ is used, partly to reflect industry practice and partly because many attractions are visited as much by the residents of an area as by tourists.
