ABSTRACT
In 1956 a 60-year old native of Kentucky, known as Colonel Saunders, started selling to some of his friends the right to open restaurants to cook and sell a chicken dish after a Southern recipe that he had perfected in the previous twenty years. Just eight years later his amiable face, complete with goatee beard, presided over the entrance of 700 Kentucky Fried Chicken restaurants throughout the world, all selling approximately the same menu, to the same standards.
