ABSTRACT
The previous chapter discussed relationships above market relationships. This chapter
deals with the opposite, relationships below the market proper, that is, inside an
organization. These nano relationships (R24-R30) are found in the suppliers’ organiza-
tional structure, systems and processes. They provide the antecedents for implementa-
tion of marketing activities and success with the market and mega relationships. They
also provide a basis for handling mega relationships. The nano relationships show that
there exists a market economy inside a company and that the boundaries between a
company’s external and internal work have become increasingly blurred. Companies
have become network organizations.
