ABSTRACT
In this chapter you will begin to assess what is going on in e-business in your industry and with your competitors. You will not be performing in-depth benchmarking. You don't have the time. You need a method for collecting information to get started and on an ongoing basis. If e-business is going to be so much work, why spend the time doing this? If you don't, you will miss gathering and using experience from other firms. You will probably relearn what these firms went through. Another reason is to determine what your competitors are doing so that you will be better able to compete successfully.
