ABSTRACT

Exploring the Spot In this case study, we’ll analyze several of the animation tricks Fido employed in After Effects and Softimage to create the different scenes. Open the project Fido_Boxman_ref.aep and RAM Preview the comp [01_Fido_Boxman_TinaT] (or play the movie Fido_Boxman_TinaT.mov from the Sources folder on the DVD). This spot appears to move seamlessly between 2D and 3D realms. Fido employed some nice sleight-of-hand tricks to accomplish this, such as swapping out images on musical downbeats to cover these transitions. Referring to the comp markers, here are a few highlights to look for:

1 The O logo first morphs to a heart, then veins grow inside the heart as if they were vines.