ABSTRACT
Appreciation of interconnected environments Importance of stakeholders and their
interaction Significance and impact of pressure groups Role of marketing in managing these groups
Syllabus reference: 2.1, 2.2, 2.5
KEY REV IS ION PO INTS
Complex nature of the environment Internal, connected and external stakeholder
groups – their importance to the organization Pressure groups and their influence on
decision-making Management of stakeholders and pressure
groups
Includes the groups and organizations close to the business that affect its ability to satisfy customers.
