ABSTRACT
Syllabus reference: 2.3, 2.6, 2.7 (10%)
KEY REV IS ION PO INTS
Characteristics of fragmented and concentrated industries
Description of five-force analysis and its strategic implications
Review of competition law and practice Key sources of information on the
microenvironment
Competitive behavior involves actions and reactions of businesses to improve their profitability and market position at the expense of rivals.
