ABSTRACT
The decisions we make are sensitive to how choices are presented or
framed. Being aware that this “framing effect” can infl uence decision-
making, one should be attentive to the viewpoint, or vantage point,
for it is a crucial basic compositional device that determines how an
image is presented and in turn received by viewers. It is such an ele-
mentary ingredient that it is often taken for granted and ignored. The
angle of view lets an imagemaker control balance, content, light,
perspective, and scale within the composition. It also determines the
color saturation and whether or not the hues form color contrast or
harmony. This chapter is designed to encourage one to eliminate
some of the self-imposed limits on the windows by which we visualize
the world and to break away from the standardized conventions of
representation and through experimentation discover additional ways
of presenting your visual voice.
