ABSTRACT
Garry Winogrand observed: “A photograph can only look like how
the camera saw what was photographed. Or, how the camera saw the
piece of time and space is responsible for how the photograph looks.
Therefore, a photograph can look any way. Or, there’s no way a
photograph has to look (beyond being an illusion of a literal
The camera’s design is a basic part of the photographer’s visual
language. Although a camera may shape the construction of an image,
it is the private individual response to a situation that gives an image
its power. It is up to each photographer to understand and apply a
camera’s capabilities, to learn its characteristics, and to know when
to use different cameras to achieve the desired results.
